benjads

the buying desk

Tools

Sixteen tools. One question each. Single file, no sign-up, open source. The five on the homepage are the ones I reach for most. The rest live here.

01

ESOV Explorer

Excess share of voice, made visible.

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02

Banana Chart

The curve everyone quotes, drawn honestly.

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03

60/40 Splitter

Brand vs activation, split in seconds.

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04

Heavy / Light Buyers

Who actually makes the purchases.

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05

Long / Short Planner

Budget to brand and activation plan.

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06

Reach vs Frequency

How many people, how often.

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07

Holdout Sizer

Can your audience even see the lift.

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08

ROAS Haircut

How much reported ROAS has to be real.

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09

A/B Verdict

Did the test actually win.

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10

Lift Memo

Holdout results as a one-page memo.

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11

Double Jeopardy Check

Is your loyalty normal for your size.

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12

Tracker Wave Check

Real move between waves, or noise.

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13

AssetScan

Score distinctive assets, fame and uniqueness.

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14

Cover the Logo

The distinctive asset test, run blind.

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15

Account Autopsy

Twenty questions that grade an account.

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16

Redaction Carousel Maker

Plain text in, carousel slides out.

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