marketing science, given away
benjads
open source marketing tools, lab notes straight from the buying desk, and the thinking behind every number you were taught to believe.
Cheap reach isn't cheap.
Most of what gets called working was going to happen anyway.
The thinking is how you tell the difference.
Don't trust me. Check the numbers.
Tools
One question each. Single file. No sign-up. Start with these five. The working is in the repo.
ROAS haircut
How much of the reported ROAS has to be real for the ads to pay?
Open the tool Clone the repoReach vs frequency
How many people does the budget reach, and how often?
Open the tool Clone the repoDouble jeopardy check
Is the loyalty to your brand normal for its size?
Open the tool Clone the repoAccount autopsy
Twenty yes or no questions that grade a paid social setup.
Open the tool Clone the repoSitting on the
buying desk
Eleven more tools and the lab notes. The whole desk, one page.
See all sixteen tools Read the notesAbout
I'm Ben. I buy media.
- Nearly $100M managed
- 3,000+ clients
- 10 years buying media
- an eight-figure book
Learned the slow way, over ten years of buying media in every setup there is. In-house, independent agency, startup, holdco. Real products and invented ones, big budgets and scraps, every category, every geography. I have seen all of it. The ones who know would rather keep it gatekept. It goes here, free.
The business is IDC. This is the free part.
1 for people who spend money.